PRIVACY POLICY STATEMENT Welcome to ARBOR and our affiliated digital platforms (“Platforms”). The Platforms are owned and operated by Arbor Technologies Limited ("Company," "we," or "us"). All services and products provided through the Company via the Platforms are made available subject to the terms and conditions set out in this Statement. What Information We Collect Information You Provide: As you explore the Platform, create an account as a member, subscribe to newsletters as a subscriber, participate in surveys, or reach out to us, we may request personal information, such as your name, email, contact details, bank account details, credit card details and certain details about yourself. For information that is submitted in the input or feedback that you provide to our artificial intelligence tools, including but not limited to ArBot (collectively known as “AI Tools”), your user inputs will also be collected; for more information, please refer to the “Artificial Intelligence Tools” section below. Automatically Collected Information: During your visit to the Platform, specific information might be gathered automatically. This includes your IP address, location data, browser type, operating system, device specifics (including unique device identifier), referring URLs, pages visited, and the duration of your visit. This data is gathered through cookies, web beacons, and similar technologies. Mobile Devices: When you use your mobile devices to visit the Platform, we may collect information about you and your mobile device as stated above. This can include location information if you have consented and configured your mobile device to send us such information or upload photos with location information to the Platform. Such location information will be used in the ways and for the purposes as stated in this Privacy Policy. For example, we may use your location to suggest news and reading materials relevant to your location or to provide personalised content. You can change your mobile device’s privacy settings at any time to deactivate the function of sharing location information. It is important to note some features of the Platform may be affected if you turn off such location sharing function. Should you have any enquiries about your mobile devices’ privacy settings, we recommend you contacting your mobile services provider or the manufacturer of your device. Ensuring the Safety of Your Information Our dedication to safeguarding your personal information is unwavering. We have implemented a comprehensive approach to security, employing technical, organizational, and administrative measures to prevent unauthorized access, disclosure, alteration, or destruction of your data. To further bolster this, we regularly assess the security of your information. Data Inventory and Retention We uphold meticulous records of the personal information we collect, process, and store. This inventory includes the categories of information collected, the purposes of collection, the duration of storage, and the legal basis for processing. We retain your personal information solely for the period necessary to fulfil the reasons for which it was initially collected, except when extended retention is mandated by law. Should you wish to request the deletion of your collected personal data, please send us an email to privacy@arbor.news. We will address your request in compliance with applicable data protection laws. How We Utilize Your Information Enhancing User Engagement: The information you provide helps us enhance user engagement, refine content quality, and elevate the overall user experience on the Platform. Communication: Your contact information may be used to share news updates, newsletters, promotions, and other communications related to our services. You retain the ability to opt out of these communications at any time, please send us an email to privacy@arbor.news Personalization: The information collected empowers us to personalize content and recommendations, aligning them with your preferences and interests. Sharing Information and Third-Party Involvement Service Providers: We may collaborate with third-party service providers to enhance the Platform functionality, perform data analysis, execute marketing initiatives, and undertake various functions. While these providers may need access to your information, they are contractually bound to maintain confidentiality. We conduct stringent assessments to ensure their adherence to data protection laws. Links to other websites: For your convenience, the Platforms may contain links to other third party websites that may not operate under this privacy policy statement. The Company will not be responsible for the content and the privacy practices of such other websites. The Company has no control over the content, accuracy, opinion expressed, and other links provided at these third party websites or how these third party websites deal with your personal data. Please check these policies before you submit any personal information to such third-party websites. Your Personal Data collected by the Company may be transferred and disclosed to any of the following parties for the purposes, third party service providers (including without limitation insurers, banks, lawyers, accountants, and other third party service providers who provide administrative, telecommunications, computer, payment, printing, redemption or other services to us to enable us to operate our business) Legal and Regulatory Compliance: In certain circumstances, we might disclose your information to fulfils legal obligations, enforce our terms of use, protect our rights, privacy, safety, and property, or respond to legal requests from government and regulatory authorities or any organization which meets disclosure requirements imposed by law or court orders. Artificial Intelligence Tools This section applies when you use “AI Tools”, which are the AI services and features that we make available as part of our Services, including ArBot, our experimental generative AI chatbot. Please do not provide any Personal Information or confidential information when using or accessing AI Tools. By using AI Tools, you acknowledge and agree that: (a) third party AI products (which we do not own or control) support AI Tools, including products made available by Open AI, LLC, and that the use of AI Tools will be governed by Open AI’s terms and conditions and usage policies; (b) any information you provide in connection with the use of AI Tools may also be collected and processed by any third party provider of such AI technology, including OpenAI, in accordance with their privacy policy and other related policies and (c) you will be bound by Terms and Conditions of AI Tools. We may use the information you provide to us to improve AI Tools. Cookies and Tracking We use cookies and similar technologies to enhance your browsing experience, analyse website usage, and tailor content. You have the ability to manage cookie settings through your chosen web browser. Your Choices and Rights You have the right to access, update, or correct your personal information. You may also request the deletion of your data, subject to legal requirements. To cease receiving newsletters and marketing communications, please send us a email to (privacy@arbor.news). WhatsApp Policy We collect and use your mobile phone number solely for the purpose of facilitating communication via WhatsApp. By providing your mobile phone number, you agree that we may use it to send you system messages and notifications through WhatsApp. Your mobile phone number will not be used for any other purposes and will not be shared with third parties except as required by law. Changes to This Policy Changes to the Privacy Policy Statement : the contents of this Statement may be amended from time to time. Please approach the Company and/or visit the Company's Website regularly for the Company's latest privacy policy. Contact Details Any enquiry regarding requests for access to data or correction of data or for information about policies and practices and kinds of data, please write to our Data Protection Officer at Arbor Technologies Limited, (info@arborit.ai).